This campaign showcased a variety of individuals’ true brow stories, personal revolutions and revelations – all connecting back to Boy Brow™, a product that provided each character beautiful, natural brows with ease. These stories naturally translated to the landing page design on site, featuring “now and then” photos from childhood, and after applying Boy Brow™ in the present day. The campaign was further expanded through a billboard in Times Square, a custom-designed seeding kit, and a heavy push in digital marketing. including digital marketing banners and animated before/after videos for Reddit and Twitter.

Copyright Cecilia Salama 2023