The Glossier Hand Cream’s unique packaging makes it super recognisable, and as Glossier’s first product launch during the pandemic, with stores fully closed, we wanted to generate some attention by letting customers “play” with the packaging in their own homes. I created a filter that allowed you to experiece the 360 unique design, which was also used as part of a “virtual seeding” gift for VIPS pre-launch. It generated over 200,000+ impressions and helped secure Glossier the Webby Award for Social in 2020. 

Filter designed and implemented by: Cecilia Salama
3D model: Julia Muntean