As a product launch of 9 shades, we wanted to highlight the explosion of colour as well as differentiate each shade in an aesthetically unique way, while also highlighting the main product benefit of super-hydration and softness using brightly coloured oil textures and dewy flower petals. The shades were further differentiated on social, through paired imagery to describe each shade.

Stills and video: Lea Colombo, Qiu Yang, Raymond Meier
DP: Roberto Colombo
Creative Direction: Cherlyn Russo, Marie Suter
Art Direction: Cecilia Salama
Makeup: Ammy Drammeh, Zenia Jaeger
Hair: Kiyoko Odo, Rachel Lee Wright


Copyright Cecilia Salama 2023