This shoot showcases the active nature of the collection whilst elevating the idea of après-ski through a surreal, minimal, textural set.
Mimicking the kaleidoscopic appearance of perfect ice crystals, the campaign videos play off the hexagonal yet symmetrical shapes to create circular video transitions through the nine après-ski looks. The concept will be supported through a custom animation, with the final circular transition creating an icy Tory Burch logo.
Stills shot by: Luis Alberto Rodriguez
Model: Abby Champion
Art Direction: Cecilia Salama
Set Design: Julia Wagner
Styling: Brian Molloy
Hair: Tomo Jidai
Makeup: Kiki Gifford
Logo Animation: Kendall Rumph
Video shot and edited by: Georgia Solley
Copyright Cecilia Salama 2022