This campaign features the strength and grace of Olympic-level athletes, reflecting the values of Tory Burch – empowering, entrepreneurial, collaborative – in an uplifting hero film. The accompanying stills are all portraits of the athletes wearing the two strongest designs from Tory Sport – T Monogram print, and the chevron collection – which were used heavily in the brand campaign site refresh. The campaign was pushed further through the creation of a new social franchise – “Stories from Sport” – featuring a new animation and design language for “Tory Sport TV” where the athletes were asked a mix of fun and challenging questions.
Stills shot by: Seiji Fujimori
Video shot and edited by: Moxie Productions
Set: Julia Wagner
Art Direction: Cecilia Salama
Styling: Brian Molloy
Hair: Tomo Jidai
Makeup: Stevie Hyunh
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