recent work

glossier ultralip campaign (new launch)

launch campaign video graphics design

instagram stories design, describing each shade

PR seeding kit design and production

paid social design (pinterest, google network, snapchat, reddit, twitter)

e-comm art direction of swatches and product

glossier boy brow re-activation / 2020 brand campaign

campaign video graphics design

landing page design

PR seeding postcard design

times square digital billboard and motion graphics design

before and after animation design for paid/organic social

paid social design (pinterest, google network, snapchat, reddit, twitter)

glossier in-house content studio (content hub)

storyboarding, editing, and video graphic design

glossier retail art direction

curation and production of in-store imagery, wayfinding and signage design

glossier instagram filters

design and programming using spark AR. garnered over 200,000+ impressions.

bobbi brown brand campaign 2021 concept work

design and art direction for ooh portion of the global brand campaign featuring a mix of ugc-shot product photography and black-and-white editorial shots shots focusing on the elements of the brand: the woman, the city and artistry

Copyright Cecilia Salama 2023